Swedish cultural and creative entrepreneurs excel by combining creativity and artisanship with commercially viable products that appeal to global consumer demand. Swedish fashion is a growing industry with an ever-increasing export potential. Generally speaking Swedish fashion is considered to be wearable, trend-sensitive, functional and price-worthy. It stands out on the international scene and many consider Swedish fashion to be uniquely democratic. The picture is from clothes designer Josefina Karlsson’s shop in Gothenburg.